An n8n workflow you can read.

01

Pull target accounts

Apollo.io search by ICP filters (industry, size, geography, tech stack signals). Pushes new accounts to Airtable with dedup by domain. ~150 candidates per Monday.

02

Enrich firmographics

Clearbit + LinkedIn Sales Nav for employee count, revenue band, recent hires. Stored as JSON on the Airtable record.

03

Trigger event monitoring

Five n8n branches in parallel: funding rounds (Crunchbase API), exec hires (LinkedIn + Wappalyzer signals), tech stack changes (BuiltWith webhook), conference signals (RSS from key events), news mentions (Diffbot).

04

Decision-maker mapping

Apollo people-search for titles matching your ICP. Cross-referenced with HubSpot for prior-touch flags. Result: a ranked DM list per account with budget-owner annotations.

05

Account scoring

Composite score = 0.40 ICP fit + 0.35 trigger density (weighted by severity + recency) + 0.25 buying-stage signals. Rescored every run.

06

Outreach drafting

Claude 3.5 Sonnet generates one personalized opener per account, anchored to the highest-severity trigger + the budget-owner DM. Tone matched to your prior sales emails (one-time training corpus, ~30 emails).

07

Sync to HubSpot

New accounts created in HubSpot with all enrichment, trigger annotations as note attachments, draft outreach as sequence-ready emails. Owner assignment by territory.

08

Notification

Slack DM to the AE with their top three accounts for the week, each linked back to Atlas for full context.